The Brand Journal

Ideas, strategies and perspectives that shape brands and businesses.

The Brand Journal
Want growth? Start with your brand.
Want growth? Start with your brand.
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The 3 key ingredients of effective brand communication.
The 3 key ingredients of effective brand communication.
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Why Humor Is a Brand’s Best Friend
Why Humor Is a Brand’s Best Friend
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Why is it important to register a brand?
Why is it important to register a brand?
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I’m sorry to spoil the myth — style guides are important, but on their own they don’t create brand consistency.
I’m sorry to spoil the myth — style guides are important, but on their own they don’t create brand consistency.
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