Client — Ringier Medien Schweiz
Industry — Media & Publishing
Expertise — Creative Direction, Art Direction, Photography Planning, Concept Development, Copywriting, Final Artwork & Production
Kumpf+Co. was commissioned to develop and implement the BILANZ digital launch campaign.
Created in close collaboration with the team at Ringier Media Switzerland, the awareness campaign centres on the value of reading BILANZ—insight, perspective and access to the people and stories shaping the economy. The idea comes to life through bold contrasts and concise messaging: cinematic portraits with shallow depth of field meet sharp, impactful headlines, visually unified by a striking red-to-black gradient.
The campaign spans DOOH, social media, print and HTML5 ads. Across every format, the creative reinforces the refreshed brand essence and the depth of insight BILANZ delivers to its readers.
The campaign appears across major Swiss cities—including Zurich, Zug, Lucerne, Basel and Bern—in high-traffic locations such as train stations, airports and petrol stations. Digital placements and print ads in targeted media environments extend its reach.
