The Blick Winter Awards honour Switzerland’s most beloved winter destinations — from world-class ski resorts to family-friendly snow regions and progressive terrain parks. Through nationwide public voting, the awards highlight excellence in mountain culture and winter sport. We developed a timeless, logo-driven identity that unites these destinations under one clear symbol: a snow crystal crafted from the initials “W” and “A”. Simple, iconic, and scalable, the mark delivers instant recognition across digital, print, motion, event, and 3D environments.
Client — Ringier Medien Schweiz (Blick)
Industry — Media & Publishing
Expertise — Creative Direction, Concept Development, Logo Design, Visual Identity, Typography, Brand Applications
The starting point
Develop a national award identity that embodies Swiss winter culture — from alpine sport to family mountain life — while reinforcing Blick’s editorial authority. The brand needed to communicate excellence and seasonality, perform seamlessly across digital, print, motion and event environments, and remain instantly recognisable, scalable, and timeless, uniting diverse winter destinations under one strong symbol.
Solution
We created a minimalist, logo-driven identity centred on a snow crystal built from the initials “W” and “A.” The mark delivers instant clarity and recognition at any scale, reflects Blick’s editorial heritage, and adapts seamlessly across digital, print, motion, and event environments. Supported by bold typography, patterned extensions, and Blick’s iconic red-white palette, the system achieves strong visual authority, versatility, and long-term relevance.
The symbol brings together multiple ideas and references — ensuring it resonates deeply with the event, the audience, and the brand behind it.
The visual system extends into patterns, bold typography and Blick’s signature red-white palette — offering both visual authority and winter-specific character.
